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Riot Games showed the gameplay of the new Arena mode in League of Legends

Riot Games showed the gameplay of the new Arena mode in League of Legends

NBA star Nikola Jokic admits he plays League of Legends

NBA star Nikola Jokic admits he plays League of Legends

New Game Mode –  2 v 2 v 2 v 2 league of legends

New Game Mode – 2 v 2 v 2 v 2 league of legends

“Wonder Above” story for the newest upcoming champion from Riot

“Wonder Above” story for the newest upcoming champion from Riot

New Buffs Coming Soon -Targeting: Jungle Tanks and Azir | Veigar changes 5.4 included too

New Buffs Coming Soon -Targeting: Jungle Tanks and Azir | Veigar changes 5.4 included too

INSTANT INITIATION ! Give your Annie a bear hug and support your team to victory.

INSTANT INITIATION ! Give your Annie a bear hug and support your team to victory.

Introducing Zed, The Master of Shadows

Introducing Zed, The Master of Shadows

Introducing Zed, The Master of Shadows

Introducing Zed, The Master of Shadows

It’s Tuesday so, here comes the new weekly champion rotation. CHECK, CHECK, CHECK !

It’s Tuesday so, here comes the new weekly champion rotation. CHECK, CHECK, CHECK !

It’s Tuesday so, here comes the new weekly champion rotation. CHECK, CHECK, CHECK !

It’s Tuesday so, here comes the new weekly champion rotation. CHECK, CHECK, CHECK !

Riot partners with Mercedes-Benz for Worlds 2020 and future global League events

The partnership extends well beyond this year’s World Championship.

The upcoming League of Legends World Championship is receiving a huge boost in the sponsorship department with Mercedes-Benz coming on board, Riot Games announced today.

The luxury car and automotive brand will serve as a partner for Worlds 2020 and future League tournaments, such as the Mid-Season Invitational and All-Star Weekend. 

“Mercedes-Benz will be featured as the first-ever presenting partner of the Trophy Ceremony at each of the three international events,” according to Riot. It’s still unknown what capacity Mercedes-Benz’s branding will be featured in, but at the very least, it can be expected that the company will be involved in some way when the Summoner’s Cup is presented to the world champion on Oct. 31.   

“Mercedes-Benz will also develop additional branded content along with dedicated commercials, ad artworks, social media and more, highlighting the pinnacle of League of Legends Esports,” Riot said.

With this in mind, it can be expected that the partnership will go deeper than the trophy ceremonies at international events. With Mercedes-Benz on board, there are seemingly multiple potential branding and advertising routes that League esports can go down.

Mercedes-Benz has been a partner with China’s LPL for the better part of the last three seasons now, but to see the company dive headfirst into global League esports is definitely a step in the right direction for the professional scene of the game.

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